OOH DESIGN FOR OUTFRONT
My creative work reached 9 out of 10 people in the Phoenix area every week. I help leverage the power of technology locations & creativity to drive impactful engagements with audiences as they live their lives. Billboards to mobile media, light rail digital media, & street furniture were my canvases. My creative work helped to drive 70% of an ad’s effectiveness. I delivered the perfect blank canvas for any brand story illustrated through bold beautiful creativity. I pitched creative & worked closely with many clients in the top industries and audiences for the Phoenix area. Industry such as tourism, hospitality, technology manufacturing, healthcare, aerospace defense, business, and financial services.
CLIENTS
I’ve done creative for over 300 clients & below are a few honorable mentions with details of my favorite works.
OPEN MINDED CLIENT
This client produced spectrum strain-specific live and cured Ice Hash pre-rolls with absolutely no solvents or chemicals. Their concentrates are made from the highest quality strains from the best Farms in Arizona. They wanted to do a psychedelic campaign filled what the smoke of good hash, and every color in the rainbow while showing off some product near a dispensary location. They did a five-month contract of rotating, digital billboards, posters, and Mobile cross-device banners. I designed this campaign to strategically target end-of-day, traffic for the best audience interaction. The campaign was completely trackable & strategically set to be viewed near dispensaries that carried their product.
Part of my pitch for their mobile cross-device media campaign was set for proximity and behavior audience targeting which the client loved.
WHO WANTS CHEESECAKE
This fun client has a product foundation of all varieties like berry cheesecakes with fresh fruits & in-house made compotes like rich Brownie Cheesecake. They wanted to advertise their most trendy cheesecakes within an 8-month contract using strategic digital posters, billboards, & fully animated vertical billboards. I pitched their product with a rich warm look covered in gold flakes with a vintage feel. I designed their campaign to easily change out products & new copy that could be strategically targeted for a specific time with animation..
GET INKED
This client employed many great tattoo artists who are amongst the top-rated in AZ.
They specialized in portraits, lettering, coloring, coverups, & custom tattoos. The client had a six-month contract with strategically placed posters that were very near their tattoo parlor. They agreed with my professional opinion to not use their logo due to its complexity & focus more on copy, plus their address given the proximity of our assets. The pitched idea was to express a tattoo artist's way of telling stories of life, through inked or body piercing modifications with a rough westernized textured look.
They specialized in portraits, lettering, coloring, coverups, & custom tattoos. The client had a six-month contract with strategically placed posters that were very near their tattoo parlor. They agreed with my professional opinion to not use their logo due to its complexity & focus more on copy, plus their address given the proximity of our assets. The pitched idea was to express a tattoo artist's way of telling stories of life, through inked or body piercing modifications with a rough westernized textured look.
BETTER LIFE choices
This interesting client has a weight loss program for an individual’s body type, along with a devotion to long-term lifestyle changes they developed. They do everything from calculated healthy dieting to one-on-one coaching, & continued support, teaching proper nutrition with providing dietary planning. They got an eight-month contract to strategically position billboard, poster, & kiosk assets throughout Phoenix. The pitched idea was to let their brand lead the way and express their programs, teaching healthier dieting life choices with good food.
GRAb & GO breakfast
This client can help fuel your day with a spoon-free Gluten-free Healthy prepackaged whole-grain breakfast oatmeal grab-and-go product. Just have to pre-prep the night before with a little milk and the oats mix of your choice then put it in the fridge overnight for a quick breakfast grab. The client contracted for six months with a campaign of brand awareness, using strategically placed billboards, posters, and kiosks in the Phoenix area.
IT'S A CEREAL KILLER
During a dust storm, one of their billboard vinyl print flew off into the sunset. This gave us a chance to pitch a new concept in time for October. I pitched this wicked approach of oats replacing unhealthy cereal by being a serial killer. I had inspiration from the serial killer series known as Dexter and came up with this gory concept. They loved it but they thought the aggression was too scary .
